domingo, 1 de janeiro de 2012

Remembering the Beetle from the 1960s

Thanks to the innovative success of the Beetle, different changes occurred in two important industries in the U.S. – the advertising and the automotive industries. In advertising, DDB proved that a new approach was needed within the industry and made the VW ads as an informative and humorous tool that’s both appealing to VW owners and prospective buyers. In the automotive industry, Volkswagen introduced a unique design in building automobiles, from the Beetle’s unique and quirky shape to its engine and chassis.
Sad to say, I can no longer own a brand new Beetle since VW stopped the production of the classic Type 1 model. It’s also sad that the old yellow autobot is now a muscle car, no longer the curved, loveable, and compact car that I knew as a kid.
If you’ve got posters or other print ads for the VW Beetle, share them with us through the comment section below.

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